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Ingredient Transparency

What Makes Premium
Ingredients Matter

The secret to superior performance lies in carefully selected, natural ingredients that work together to create the ultimate litter experience.

Star Ingredient
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Activated Charcoal / Biochar

The gold standard in natural odor elimination.

How It Works

Activated charcoal has an incredibly porous surface structure—a single gram contains over 3,000 square meters of surface area. This allows it to trap and hold odor molecules at the molecular level, rather than masking them.

Benefits

  • Eliminates ammonia and sulfur compounds
  • 100% natural and non-toxic
  • Sustainable when sourced from wood waste
  • Continues working for weeks
Learn About Purrify's Formula
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Natural Bentonite Clay

Premium-grade clay for instant, solid clumping.

How It Works

Bentonite clay absorbs moisture and expands, forming tight clumps around waste. Premium grades are carefully processed to maximize clumping speed and minimize dust.

Benefits

  • Instant clump formation
  • Easy scoop-out without crumbling
  • Naturally antibacterial
  • Highly absorbent
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Natural Zeolites

Volcanic minerals that neutralize ammonia.

How It Works

Zeolites have a unique honeycomb structure that traps ammonia molecules through an ion-exchange process, effectively removing the primary source of litter box odor.

Benefits

  • Specifically targets ammonia
  • Naturally occurring mineral
  • Extends litter life
  • Non-toxic if ingested
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Plant-Based Fibers

Sustainable materials from wood, corn, or wheat.

How It Works

Natural fibers provide structure, absorption, and a soft texture. Premium formulas use sustainably sourced fibers processed to be dust-free and highly absorbent.

Benefits

  • Biodegradable and compostable
  • Lightweight and easy to handle
  • Soft on sensitive paws
  • Pleasant natural scent

Ingredients to Avoid

Not all litter ingredients are created equal. Watch out for these potentially problematic components.

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Artificial Fragrances

Strong perfumes can irritate sensitive cats and mask rather than eliminate odors. Many cats avoid heavily scented litters.

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Sodium Bentonite (Low Grade)

Cheap sodium bentonite can swell in the digestive tract if ingested, causing blockages. Premium calcium bentonite is safer.

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Silica Dust

Fine crystalline silica particles can cause respiratory issues with prolonged exposure for both cats and humans.

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Chemical Clumping Agents

Synthetic polymers and chemicals used to enhance clumping may not be safe if groomed off paws and ingested.

How to Read Litter Labels

Understanding ingredient labels helps you make informed decisions. Here's what to look for when shopping for premium litter.

Look For

  • "99% dust-free" or "virtually dust-free"
  • "Natural ingredients" or "plant-based"
  • "Activated charcoal" or "biochar"
  • "No artificial fragrances"
  • "Veterinarian recommended"
  • Clear ingredient listing

Watch For

  • "Fresh scent" without specifying source
  • Vague ingredient descriptions
  • No dust claims at all
  • "Odor control" without explaining how
  • Very long ingredient lists

Premium Ingredients, Premium Results

Purrify combines activated biochar with natural clays for unmatched odor control and clumping performance.

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